Demo data. Synthetic exports for a fictional client. This shows what the workflow produces each month: numbers pulled from the exports, commentary drafted in the agency's template, then reviewed by the account manager before sending. Agency and client names are fictional.

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Summit Lane Marketing

Monthly performance report

Maple Street Dental Studio

September 2026 · vs August 2026

Template draft · for review

Summary

In September 2026, website sessions were 3,531 (down 2% from August 2026) and appointment requests were 152 (up 22%). Search clicks were 1,116 (down 1%), with an average search position of 8.0 (6.8 the month before; lower is better). On the Google Business Profile, calls were 142 (up 18%), direction requests 231 (up 3%) and website clicks 298 (down 4%).

The biggest gain in visits was /emergency-dentist/ (310 to 402 sessions). The biggest drop was /blog/teeth-whitening-at-home/ (640 to 402 sessions). 2 new search queries started showing; the largest is “dental implants cost lakemont” with 420 impressions.

Key numbers

Metric	Sep	Aug	Change	Source
Website sessions	3,531	3,586	−2%	GA4
Appointment requests (GA4 key events)	152	125	+22%	GA4
Search clicks	1,116	1,132	−1%	Search Console
Search impressions	35,109	37,797	−7%	Search Console
Avg. search position (lower is better)	8.0	6.8	+1.2	Search Console
Calls from Google profile	142	120	+18%	Business Profile
Direction requests	231	225	+3%	Business Profile
Website clicks from Google profile	298	310	−4%	Business Profile

Search Console totals from Dates.csv (includes anonymized queries). GA4 key events = appointment requests.

What changed and why

More visits to /emergency-dentist/. Sessions went from 310 to 402 and appointment requests went from 18 to 27. The data alone does not show why; account manager to add context if known.
More visits to /dental-implants/. Sessions went from 260 to 318 and appointment requests went from 9 to 14. Agency work on this page in the same month: added a pricing FAQ to the dental implants page (Sep 12). Likely related, not proven.
Fewer visits to /blog/teeth-whitening-at-home/. Sessions went from 640 to 402 and appointment requests stayed at 1. The data alone does not show why; account manager to add context if known.
Google Business Profile. Calls 120 to 142, direction requests 225 to 231, website clicks 310 to 298. Profile work in the same month: published 2 Google profile posts about emergency appointments; published 2 more Google profile posts (Invisalign consults, new patient welcome); replied to 9 Google reviews. Likely related, not proven.
New search queries. Started showing this month: “dental implants cost lakemont” (420 impressions, avg. position 9.2); “same day crown lakemont” (180 impressions, avg. position 8.7).
Better average position for “dental implants lakemont”. Average position moved from 11.3 to 9.6 (lower is better); clicks went from 22 to 31.
Lower average position for “teeth whitening at home”. Average position moved from 6.3 to 8.9 (lower is better); clicks went from 210 to 128.

Next month we recommend

Check which page shows for “dental implants cost lakemont” in Search Console and make sure it answers that search clearly and links to the booking or contact page.
Review /blog/teeth-whitening-at-home/: confirm tracking, internal links and indexing are fine before deciding on content changes.
Google profile: keep a steady posting rhythm and reply to every new review, then compare calls again next month.
[Account manager: add or remove priorities agreed with the client before sending.]

Work completed this month

Published 2 Google profile posts about emergency appointments (Sep 3)
Published 2 more Google profile posts (Invisalign consults, new patient welcome) (Sep 17)
Replied to 9 Google reviews (Sep 30)
Added a pricing FAQ to the dental implants page (Sep 12)
Fixed the broken booking link on mobile (Sep 20)

Detail behind the numbers

Landing pages with the biggest change (GA4)

Page	Sep	Aug	Change	Key events Sep / Aug
/emergency-dentist/	402	310	+30%	27 / 18
/dental-implants/	318	260	+22%	14 / 9
/book-appointment/	486	438	+11%	74 / 61
/blog/teeth-whitening-at-home/	402	640	−37%	1 / 1

Search queries with the biggest change (Search Console)

Query	Clicks Sep	Clicks Aug	Impr. Sep	Position Sep / Aug
emergency dentist lakemont	92	64	1,150	3.6 / 4.8
maple street dental	425	410	1,240	1.1 / 1.1
dental implants cost lakemont	14	0	420	9.2 / –
teeth whitening at home	128	210	15,100	8.9 / 6.3
how to whiten teeth at home	41	74	5,300	10.4 / 7.8
pediatric dentist lakemont	4	5	400	15.1 / 14.2
same day crown lakemont	6	0	180	8.7 / –

Account manager review: numbers checked commentary edited approved to send Nothing is sent to the client automatically.

Automatic checks run before review:

✓ sections present (summary, what changed, next month)
✓ numbers trace to the data (every number appears in the facts file)
✓ no promise / ranking / revenue language (none found)
✓ causal links marked 'likely related, not proven' (ok)
✓ totals reconcile with source (demo expected_totals.json) (16/16 values match)

Data notes: Business Profile: 1 non-numeric row(s) skipped (usually the column-description row) (both months)

Draft generated 2026-10-02 18:06 · offline template (no API call) · facts file: maple-street-dental-2026-09.facts.json