Demo data. Synthetic exports for a fictional client. This shows what the workflow produces each month: numbers pulled from the exports, commentary drafted in the agency's template, then reviewed by the account manager before sending. Agency and client names are fictional.

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Summit Lane Marketing

Monthly performance report

Calder & Voss Family Law

September 2026 · vs August 2026

Template draft · for review

Summary

In September 2026, website sessions were 3,106 (up 13% from August 2026) and consultation requests were 80 (up 43%). Search clicks were 662 (up 14%), with an average search position of 7.4 (7.2 the month before; lower is better). On the Google Business Profile, calls were 63 (up 3%), direction requests 37 (down 8%) and website clicks 139 (up 18%).

The biggest gain in visits was /blog/child-custody-faq/ (0 to 188 sessions). 2 new search queries started showing; the largest is “can a child choose which parent to live with” with 1,400 impressions.

Key numbers

Metric	Sep	Aug	Change	Source
Website sessions	3,106	2,748	+13%	GA4
Consultation requests (GA4 key events)	80	56	+43%	GA4
Search clicks	662	582	+14%	Search Console
Search impressions	25,408	23,077	+10%	Search Console
Avg. search position (lower is better)	7.4	7.2	+0.2	Search Console
Calls from Google profile	63	61	+3%	Business Profile
Direction requests	37	40	−8%	Business Profile
Website clicks from Google profile	139	118	+18%	Business Profile

Search Console totals from Dates.csv (includes anonymized queries). GA4 key events = consultation requests.

What changed and why

More visits to /blog/child-custody-faq/. New page this month: 188 sessions and 3 consultation requests. Agency work on this page in the same month: published a child custody FAQ article (Sep 10). Likely related, not proven.
More visits to /divorce-lawyer/. Sessions went from 410 to 505 and consultation requests went from 12 to 19. Agency work on this page in the same month: rewrote the divorce lawyer page intro and added attorney bios (Sep 18). Likely related, not proven.
Google Business Profile. Calls 61 to 63, direction requests 40 to 37, website clicks 118 to 139. Profile work in the same month: replied to 3 Google reviews. Any connection to these numbers is not proven.
New search queries. Started showing this month: “can a child choose which parent to live with” (1,400 impressions, avg. position 14.2); “child custody faq” (650 impressions, avg. position 9.8).
Better average position for “divorce lawyer lakemont”. Average position moved from 8.4 to 5.9 (lower is better); clicks went from 41 to 78.

Next month we recommend

Check which page shows for “can a child choose which parent to live with” in Search Console and make sure it answers that search clearly and links to the booking or contact page.
Google profile: keep a steady posting rhythm and reply to every new review, then compare calls again next month.
[Account manager: add or remove priorities agreed with the client before sending.]

Work completed this month

Published a child custody FAQ article (Sep 10)
Rewrote the divorce lawyer page intro and added attorney bios (Sep 18)
Added a short consultation form to the contact page (Sep 24)
Replied to 3 Google reviews (Sep 29)

Detail behind the numbers

Landing pages with the biggest change (GA4)

Page	Sep	Aug	Change	Key events Sep / Aug
/blog/child-custody-faq/	188	0	new	3 / 0
/divorce-lawyer/	505	410	+23%	19 / 12

Search queries with the biggest change (Search Console)

Query	Clicks Sep	Clicks Aug	Impr. Sep	Position Sep / Aug
divorce lawyer lakemont	78	41	3,100	5.9 / 8.4
calder voss law	205	190	450	1.1 / 1.1
child custody faq	11	0	650	9.8 / –
how long does a divorce take	141	150	13,600	7.4 / 7.2
mediation vs divorce court	20	22	1,250	10.3 / 9.9
divorce mediation lakemont	8	9	290	6.6 / 6.2
can a child choose which parent to live with	9	0	1,400	14.2 / –

Account manager review: numbers checked commentary edited approved to send Nothing is sent to the client automatically.

Automatic checks run before review:

✓ sections present (summary, what changed, next month)
✓ numbers trace to the data (every number appears in the facts file)
✓ no promise / ranking / revenue language (none found)
✓ causal links marked 'likely related, not proven' (ok)
✓ totals reconcile with source (demo expected_totals.json) (16/16 values match)

Data notes: Business Profile: 1 non-numeric row(s) skipped (usually the column-description row) (both months)

Draft generated 2026-10-02 18:06 · offline template (no API call) · facts file: calder-voss-family-law-2026-09.facts.json