Demo data. This shows what the AI workflow produces each month: numbers pulled automatically, commentary drafted by AI in the agency's template, then reviewed by the account manager before sending. Agency and client names are fictional.

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Monthly performance report

Sample Dental Co.

September 2026 · vs August 2026

AI draft · for review

Summary

September was a stronger month for appointment intent. Calls from the Google Business Profile rose 18% and booking-page visits from organic search rose 11%, mainly from the "emergency dentist" and "dental implants cost" pages. Overall website sessions dipped 4%, almost entirely from fewer blog visits, which don't usually lead to bookings.

Next month we recommend: refresh the implants pricing page (it now ranks for 3 new queries), add two posts on the Google profile about same-day appointments, and reply to the 4 reviews still waiting for an answer.

Key numbers

Metric	Sep	Aug	Change	Source
Website sessions	3,412	3,556	−4%	GA4
Booking page visits (organic)	486	438	+11%	GA4
Search clicks	1,927	1,844	+5%	Search Console
Calls from Google profile	142	120	+18%	Business Profile
Direction requests	231	225	+3%	Business Profile

What changed and why

More calls from the profile. The new "Emergency appointments" posts went live Sep 3 and calls rose in the two weeks after. Likely related, not proven.
Fewer blog visits. Last year's "teeth whitening at home" article lost traffic. It brought few bookings, so this has low impact.
New search queries: "dental implants cost [city]" and "same day crown" started showing in the top 10 for the implants page.

Work completed this month

4 Google profile posts, 9 review replies
Implants page: added pricing FAQ (Sep 12)
Fixed broken booking link on mobile (Sep 20)

Account manager review: ☐ numbers checked ☐ commentary edited ☐ approved to send. Nothing is sent to the client automatically.